Episode 19: Dale Herbst
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Discussion Points
Dale’s Journey in his career
The Inception and Purpose of That Food Guy — and it’s role in creating Food Security in Africa
Creating an Authentic Brand for your Company
Background: Dale Herbst
I’m extremely excited to be joined by Dale Herbst on the next episode of Impactful Conversations. Dale is the Founder and Chief Creative Officer of That Food Guy — a proudly South African publishing company that strives to publish unique food narratives from local and international talent. He is a Creative Director, Brand Strategist, Broadcast and Digital Marketing Specialist who works with brands, companies and entrepreneurs to construct cohesive brand journeys from ideation to execution.
Dale has extensive experience in the Media Industry, starting out as a Line Producer for ‘So You Think You Can Dance’ and ‘Open Varsity’. He then worked as a Media Strategy and Project Consultant at the Media Consulting Group (MCG). He has also been a Series Producer for ‘Your Perfect Sishebo’ before becoming the Executive Producer of Something’s Cool. He, whilst doing this, was the Brand Manager and Strategist for J’Something.
Currently, Dale is the Global Brand Director for Delicious Festival and the Founder and Chief Creative Officer for That Food Guy as well as the Founding Director and Creative Publishing Executive for That Food Guy Publishing.
